The inspiration behind “Just Do It” has a surprisingly dark origin. When you dive into the dark roots of Nike’s “Just Do It” ad slogan, you find it was born from death row inmate Gary Gilmore’s chilling last words—”Let’s do it”—before his 1977 execution for double murder. Advertising wizard Dan Wieden found the words intriguing, focused, and channeling a vibe that showcased a raw determination to get it done. Wieden was struck by the resolve in those words, adapting them to “Just Do It” to evoke determination in the face of uncertainty. He later reflected that the phrase captured an “ultimate act of intention,” –a motivational mantra. Skeptical at first, Nike’s Phil Knight let it stick—and history was made. Rock this sweatshirt as your ultimate call to crush doubts and charge ahead.

normal fit

	A	B	C
S	25.98 inch	20 inch	22.52 inch
M	27.01 inch	21.97 inch	22.99 inch
L	27.99 inch	24.02 inch	23.27 inch
XL	28.98 inch	25.98 inch	23.5 inch
2XL	30 inch	27.99 inch	24.02 inch
3XL	30.98 inch	28.54 inch	26.5 inch
4XL	31.97 inch	31.97 inch	27.56 inch
5XL	33.98 inch	33.98 inch	28.58 inch